User Research, Product Strategy + UX/UI
Schedule
Rebuilding the busiest screen in a heavy-duty shop platform, from a day-only grid into a workspace that models time, capacity and conflict.
View case studyFeatured work
Senior Product Designer & Product Manager
13 years shaping digital products across
SaaS, fintech, and product-led platforms.
Research-driven, systems-oriented, AI-augmented.
Featured work
My Story
I'm a Belgrade-based product designer and product manager with 13 years shaping digital products across SaaS, fintech, and product-led platforms. I care most about the early, fuzzy part: the research, the framing, the "wait, what are we really solving?" conversation.
My work blends user research, interaction design, and a stubborn love of clean systems, now AI-augmented day to day, with tools like Claude and Figma speeding up the build while I hold the line on craft and direction. Away from the screen: photography, film, cars and motorcycles, and over-engineering my coffee setup.
View CVSkills
AI-Augmented Design
Nov 2025 – Now
Own design and product for shop-management software serving truck, trailer, and heavy-duty service shops, shaping the live app's UX while building new features from scratch, writing PRDs and specs, and leading feature squads through delivery in an AI-augmented workflow.
Dec 2024 – Nov 2025
Core product designer across three surfaces (web app, mobile, and Chrome extension) for relationship-intelligence software. Led discovery through competitor research and hands-on user testing, turning customer feedback into intuitive, iterative UI.
Jun 2019 – Sep 2024
Senior designer for five years across Swiss industry-specific job marketplaces, modernizing and rebuilding dated platforms from the ground up for clients including Jobs.ch, Jobscout24, SAEZ, and Agropool.
Jan 2017 – Apr 2019
Sole product designer building a sports-tech startup from scratch: wireframes to final UI and interactive prototypes across web, iOS, and Android, shipping at startup pace.
Sep 2014 – Dec 2016
Core designer on Humanity, the next-generation rebuild of ShiftPlanning, owning web-app UI/UX and building the product's first app-wide design system as its single source of truth.
Feb 2013 – Jul 2014
Designed UI/UX for a Facebook-marketing and interactive-quiz platform, driving the v2 modernization toward an emerging flat-design language.
Feb 2024 – Dec 2024
Lead designer building a US college-sports recruitment platform end to end: a responsive web app and marketing site giving athletes visibility for scholarships and coaches a direct path to discover and recruit talent.
Oct 2022 – May 2023
UI/UX for Company Webcast (now EngageStream), a high-end webcasting and webinar platform for corporate communications, investor relations, and virtual events.
Sep 2020 – Feb 2021
Modernized and improved the UX of enterprise credit-risk and compliance software used by CFOs and finance teams across 100+ companies.
Jan 2017 – Dec 2017
Delivered UI/UX across projects for a consent-management platform's US and Austrian clients, and designed the company website at the time.
